YOASOBI

YOASOBI is a Japanese musical duo formed in 2019, consisting of songwriter and producer Ayase and vocalist Ikura. Operating under the slogan "novel into music," the duo creates narrative-driven songs originally adapted from fictional stories published on the website Monogatary.com. Their source material has since expanded to include fiction by professional authors, books, letters, messages, plays, and social media posts. Based in Tokyo and signed to Sony Music Japan, YOASOBI's music is characterized as a blend of J-pop and Vocaloid music, marked by fast tempos and complex structural arrangements. Their conceptual approach to adapting literary narratives into pop songs has resonated beyond Japan, gaining traction on digital platforms globally. The duo represents a contemporary shift in Japanese pop music, where story-driven composition intersects with the accessibility of streaming-era production and distribution.